ST. PETERSBURG, Fla.– Her Sports , a new women's sports and lifestyle magazine that will launch in March, and Ironman, the most widely recognizable name in triathlon, have announced a partnership that will broaden the triathlon's appeal to women and give existing female triathletes resources of their own.

Select Her Sports stories will be featured on www.Ironmanlive.com to provide a one-stop online destination for women to read about women's training, nutrition, gear and fellow female athletes, as well as Ironman's current triathlon news, training and events.

Ironmanlive is the preeminent site for World Triathlon Corporation's Ironman information. The site, which receives XX hits per day, features athlete profiles, training and racing tips, live race coverage and details on the XX qualifying events for the Hawaii Ironman Triathlon World Championships.

Her Sports is a new magazine for women who regard active sports – running, biking, skiing, surfing, climbing and more – as an important part of their life and self image. Both the publisher and creative director have finished the Hawaii Ironman World Triathlon Championships.