ST. PETERSBURG, Fla., (Feb. 21, 2005) - Her Sports magazine announces the launch of a new bicoastal women's triathlon team. The Her Sports Triathlon Team is comprised of 14 amateur athletes from the area Greater San Diego and Tampa Bay areas.

Each team member will participate in at least five triathlons during the season and have access to the latest in high performance athletic gear. Her Sports team sponsors include major triathlon industry players such as: Zoot Sports, Asics, Canari Cyclewear, GU, Polar and Headsweats.

"Every year more women are becoming involved in triathlons," says Dawna Stone, founder and publisher of Her Sports. "Our team members are not only outstanding athletes themselves but also role models for women aspiring to be triathletes."

The Her Sports team is just one of many new endeavors the magazine has recently taken on. Since its launch in March 2004 Her Sports has formed marketing partnerships with Active.com, Ironman North America and Elite Racing. And the company has produced a new training DVD, The Her Sports Guide to Running a 5K, available in March.

"I couldn't be happier with Her Sports' success thus far, says Stone. We've gone from being a start-up magazine to a brand, in only our second year of business!"